SEO stands for Search Engine Optimisation, and it is the process of increasing the ranking of your website.

How does a search engines work?

Search engines, such as Google, Bing or Yahoo, browse the Internet sorting out the millions of pages they find. They then rank the pages and analyze their content to work out their relative authority. To work out the relative authority the quantity and quality of the links pointing to the page are measured.

This measurement is then used be search engines to calculate which pages should be shown first depending on the keywords specified.

How do we do SEO?

So how do you make my website rank higher?  SEO is all about convincing a search engines that your page is the best match or most relevant to a certain keyword(s) than someone else’s pages. So how is it done?

The basic steps that should be completed are:

1. A great website – making sure your website is well constructed not only for ease of use by your customers but also for search engines.
2. Optimising content – search engines need to know what your website is about to be specific about your topic or it will never know.
3. External Factors -  such as links that increase the relative authority or ranking of your website.

Completing all of these steps will be the difference between your website and that of your competitors. SEO should never be about tricking search engines into promoting bad websites, but rather about optimising already good ones.

Getting to the TOP

Being number one always has it’s advantages and being number one in a Google search has huge advantages. Research has shown that over 40% of users will only click on the first result of a search and a much smaller percent will click on websites listed below #5.  It is a very small fraction of people that will ever look at websites listed on page 2.

Does your competitor rank #1? Why should they benefit from this position. Call us to talk about how you can outrank them.